This project was a full website redesign for author and artist Luna Jaffe, created in collaboration with Alias Solutions. Luna’s work is deeply personal, expressive, and rooted in emotional transformation, so the design needed to reflect that with sensitivity and authenticity. We focused on creating a welcoming, intuitive space that showcases her latest book Look Mom, I Can Fly, along with her art, media appearances, and speaking opportunities. The new site blends soft, watercolor textures with clean typography to mirror Luna’s creative voice while offering clarity and ease for visitors navigating her offerings.